Strategy 2010 - 2020
Building Extraordinary Partnerships
For every person who is blind and partially sighted, achieving mobility is a journey that is personal and unique. Our Strategy 2010 – 2020 is a long term plan for providing help that reflects the true needs of each individual – from dealing with initial diagnosis and potential emotional trauma, through to finding the right mix of mobility and vision support services for different circumstances.
Read our strategy in full
The strategy is built on research conducted with thousands of people who are blind and partially sighted. And it embodies the vision, purpose and values that guide everything we do...
- Our vision is for a society in which people who are blind and partially sighted enjoy the same freedom of movement as everyone else.
- Our purpose is to deliver the guide dog service and other mobility services; to break down legal and physical barriers; and to enable people who are blind and partially sighted to get around on their own.
- Our values mean that we will always seek to be trustworthy and transparent; that we will always be innovative and responsive; and that we will collaborate with others wherever that is to the benefit of people who are blind and partially sighted.